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January 6th 2010 - WSI in the News

Entrepreneur Magazine, an industry leading publication in the franchising industry, recently released its 2010 Franchise 500 listing. For the 10th year in a row, WSI, the world's leading Internet marketing franchise, earns a place in Entrepreneur Magazine's Franchise 500 listing, claiming the #1 spot in the category of Internet Services. Also, WSI was ranked  #49 in America's Top Global Franchises. The January 2010 issue of Entrepreneur Magazine also lists WSI in the 56th spot in the overall 500 listing. Read the press release: http://www.pr.com/press-release/202564

January 8th 2010

A Blurb on Social Media and Spending
Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace—is only a fraction of the spending.

“In 2010 and beyond, a substantial portion of marketers’ expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network, and measuring the impact of a social network presence on brand health and sales,” wrote eMarketer senior analyst Debra Aho Williamson in the report, “Social Network Ad Spending: 2010 Outlook.” “Paid advertising will not be the primary focus, but it will serve to drive traffic and engagement with the larger social network presence.”

Source: eMarketer, January 2010