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About Steve Cerasuolo – Internet Marketing Consultant
With 15 years experience working in the information technology (IT) and Internet field, Steve Cerasuolo, owner and Internet marketing consultant at WSI Solutions, has extensive knowledge of the technology industry and a proven track record when it comes to taking initiative in projects that enhance the future growth of the businesses he serves.
After obtaining a B.S. in Telecommunications Management from the Devry Institute of Technology in Addison, Illinois, Steve went on to work as a Field Technician and Network Consultant for such companies as Technology Service Solutions and Sentinel Technologies. He went on to work as Systems Technician for HSBC and Senior Manager for Distributed Systems Services. As an Internet marketing consultant and business owner, Steve successfully combines his experience in team and project management, IT and client relations to help businesses increase profits and enhance their online presence.
Steve’s widespread experience in IT, along with his exceptional customer service and leadership skills provides his clients with the required support to help launch their businesses to success.
Fast Facts
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Drought across traditional media. Despite the decreased media spend across all channels, traditional media such as broadcast and print will suffer the biggest blows as advertisers place their existing dollars in digital strategies. The ability for advertisers to accurately measure whom they're actually reaching will be the key selling point of digital media. |
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Show me the performance. Performance-based media companies will thrive in the downturn. They'll exploit the demand for cost-per-action media opportunities and the ability to generate guaranteed results. |
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Smarter spending. With budgets shrinking, advertisers, marketers and agencies vigilantly will scrutinize where to allocate every dollar and resource they have. Investing in unproven channels and developing elaborate branding campaigns will end, while campaigns and channels that have proven successful in the past will continue to be leveraged. |
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Know thy customer. Marketers can't afford to spend media dollars on messages that reach the wrong audiences. Instead, they'll use advanced audience analytics to reach their ideal customers. Marketers will want to layer demographic targeting with known behavior targeting to further hone in on their perfect audiences. Marketers also will look to identify other pockets of interest within new audience groups for cross-sell, upsell and brand refocus strategies. By adding multiple layers of data to target, marketers will see a significant lift in campaign performance. |
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Existing customers are the best customers. Smart marketers will use cost-effective channels such as e-mail to extend the lifetime value of their existing customer bases through integrated retention, loyalty and cross-marketing programs. |
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Companies on equal footing. Finally, we'll see an increased amount of consolidation among media companies. However, in complete contrast to previous years when companies were overvalued and taken over by larger players, consolidation will not be in the form of acquisitions, but rather in mergers of equals. Source – eM+C, Sean O’Neal, January 2009 |